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About

We’ve been inspiring athletes since 2009.  Our founder Jared Montz has been a Believe in it® Athlete since 1992 when at 12 years old his “it” was to play pro soccer. 

How "it" Started

Our mission is to inspire you that if you Believe in it® and back that up with hard work,
anything in life is possible. 

Believe in it® is apparel that inspires you to reach your goal.  It's for motivated people.


We’ve been inspiring people since 2009.  Our founder, Jared Montz, has been a Believe in it® Athlete since 1992 when at 12 years old his “it” was to play pro soccer. 

Growing up in Louisiana, Jared was laughed at when he said he wanted to play pro.  He was small, over looked and wasn’t the most noticeable player on the field but he had more heart and drive than anyone.  After thousands of hours on the field and in the gym Jared went on to play college soccer.  He helped his team win a collegiate National Championship and in 2005 he achieved his “it” when he signed a pro contract.

Now, Jared’s “it” and our company’s “it” is to inspire others.   

What is your "it"®? 

An athlete’s mind is a powerful tool.  It can convince a man he can walk again, it can inspire a high school football player with autism to tryout for college, it can keep a runner from quitting a race when their body says stop and it can make a small, overlooked soccer player from Louisiana believe he can play pro. 

Your "it" could be to lose weight, start a business or be a great parent. 

Remember if you Believe in it® and back that up with hard work, anything in life is possible. 

Join us and become a Believe in it® Athlete! 


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